Snapchat Introduces New AI-Powered Video Lenses to Paid Subscribers
Snapchat introduced a new artificial intelligence (AI) feature on Thursday that uses its in-house foundational video models. Dubbed AI video Lenses, the new Lens format combines Augmented Reality (AR) and generative AI elements to create unique and immersive video effects. Currently, these features are only available on the platform’s premium subscription tier.

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