India's Piracy Economy Stands at Rs 224 Billion in 2023: EY-IAMAI Report

India’s piracy economy hit Rs 224 billion in 2023, according to the EY-IAMAI report. Of this, Rs 137 billion came from pirated content in theatres, and Rs 87 billion from OTT platforms. Streaming accounted for the largest share of pirated content at 63%, followed by mobile apps and torrents. The report highlights that 51% of Indian media consumers access pirated sou...

Oct 24, 2024 - 13:30
 0  0
India's Piracy Economy Stands at Rs 224 Billion in 2023: EY-IAMAI Report
India’s piracy economy hit Rs 224 billion in 2023, according to the EY-IAMAI report. Of this, Rs 137 billion came from pirated content in theatres, and Rs 87 billion from OTT platforms. Streaming accounted for the largest share of pirated content at 63%, followed by mobile apps and torrents. The report highlights that 51% of Indian media consumers access pirated sou...

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow

Subhashree Hi, This is Subhi. Welcome to my blog! I love to keep up with the latest news in healthcare, technology and media. Here you will find insightful articles that inform and interest you about the world around you. Join me as I drift between health and technology, and stay up-to-date!